Primary Research

For my primary research i created a questionnaire with appropriate questions to see what the audience would like to see in a movie. I figured that this would be a easy and quick way to gather information for my trailer. I wrote the questions which would give me the answers i needed in which i can created my film. Here are the questions.

Q1: Are you male or female?

Q2: What age are you?

Q3: What is your favorite genre of film?

Q4: What is it about this film poster that attracts you to see the film?




Q5. What is it about this film trailer that attracts you to seeing the film?



Q6: What do you think is the most important part of a film?

Q7: Which of these advertising methods do you think is best?
Magazine Film Poster

Q8: What is your favorite aspect of a film?

Q9: Are Costumes or props important to you or if the story is good enough will it drive the film for you?

Q10: Do you enjoy twists in films or as they are getting popular would you prefer a straight forward storyline?

I passed this questionnaire throughout the college asking people who are in my target group of the trailer, seeing what answers they would give so i could based my products around the specification of the group who answered the questionnaire. When i got my answers back from the questionnaire i could see that the majority where male, based around the age of 16-19, with their favorite genre being action and comedy. Everyone who answered my questionnaire said that they watched films quite frequently in their homes or at the cinema, the people said that they preferred seeing not seeing all the best parts of the film in the trailer as when seeing the film they would become disappointed, but from what i found out they would still need some important parts of the film like maybe the first equilibrium and the disruption of the equilibrium. After the asking the people what they thought about the products from the film "Snatch", they answered the questions by telling that what attracted them to the product.

Snatch Trailer
My audience said that it was the fast paced editing that attracted them to the movie as they get the feeling that the film will fast paced. They also said that they liked the freeze frames as they get an idea of the characters that are featured in the film and they also get to see which famous actors are in the film too.

Snatch Film Poster
My audience mentioned the fact that they like how the characters are made to stand out against a white background, and how the characters themselves to make them stand out more so they made to be the main part of this film. Another part that was noticed is the quotations, as if you hear that it's a good film, it will create curiosity so you'll want to see the film more.