Extra Planning

I decided to do some extra planning as the genre of my film trailer will a crime/gangster caper. Firstly I viewed the trailer above making note of how many different shots were used, like the uses of close ups, long shots, high angle and low angle shots. I also looked at how fast the editing was done for this trailer and it's quite fast with shots lasting no longer than 3-4 seconds long. The beginning and the end of the trailer has the companies titles, usually in big bold font so the audience can recognise it.
There's also non diegetic played throughout the trailer, even when the characters are speaking, it's just that the song is lower in the mix so the audience can hear what the characters are saying. Another thing I noticed is that theres a lot of freeze framing which happens when introduced to a character and it also features a title bold title by the side of the character with a name, presumably the characters name. The main point of the story is explained through dialogue and titles.

Proposal of Ideas

The narrative of my trailer will be set with the most important parts and segments that will give the audience an idea of what the movie is about. The genre of my film will be a coming of age film. Other films in that genre would be Snatch or Lock Stock and Two Smoking Barrels. The Films Genre aims at 15 to 24 year old as the movie is about coming of age which this age group will be familiar because they will be able to connect to the film better then people over the age of 30 etc. This movie wouldn't aim at people the age of under 15 or over the age of 24 as the viewers over that age may think the film is a bit stupid or they won't relate to the film like how the other target age would. Basically the trailer will be set in a linear motion so that audiences understand what is happening in the film, but i will not show a opening or a closing, it will basically so the audience the problem and how the character is trying to solve that problem. The problem will be told to the audience by 2 characters. the supporting character tells the main character what trouble he is in.
The poster for my film will be featuring the characters of my film in the clothing and props that are featured in the film. While the the title for the film will be in big bold font underneath the image of the characters and props. The background of my poster will have one of the locations mainly used on the film so that the audience can recognise with the film more then if they have seen the poster. The Magazine cover for my film will be similar to my poster. It will have some changes to the poster as the main character will be more focused upon and centred more with the titles surrounding the character to make him stand out more. with the other characters in the background showing being less important then the main character.

Institutional Context

For my Movie, the construction of it's products by the institutes would be made by 2 different companies. The movie trailer and movie poster would be created by same distribution company and the magazine would be made by another. Even though it may feature the movie product frequently it might not have a department in the company that makes posters etc. So they may have to make a deal with another company to get the movie poster created to a good quality. I have created 3 different logos and i will show them to a group and ask them to pick the 2 best ones and they will become my logos for my film. The first idea i had for a logo was to have a detailed drawn image of earth and have in a nice attractive front saying "Earth Productions".
The next logo i did had has the image of a car looking like it is moving at a high speed, the title of this production is "Motor Productions" and my last one is just a river/stream and the words "River Productions" look like they are in the water.
Out of all 3 productions my favorite idea would have to be "Earth Productions" as i think it's the most unique one and it's more eye catching then the others as i think it's the most professional looking one out of the three. The idea that i don't like at all is "Motor Productions" as the logo itself is just too boring, there is nothing eye catching about it and there's nothing professional about it.

Primary Research

For my primary research i created a questionnaire with appropriate questions to see what the audience would like to see in a movie. I figured that this would be a easy and quick way to gather information for my trailer. I wrote the questions which would give me the answers i needed in which i can created my film. Here are the questions.

Q1: Are you male or female?

Q2: What age are you?

Q3: What is your favorite genre of film?

Q4: What is it about this film poster that attracts you to see the film?




Q5. What is it about this film trailer that attracts you to seeing the film?



Q6: What do you think is the most important part of a film?

Q7: Which of these advertising methods do you think is best?
Magazine Film Poster

Q8: What is your favorite aspect of a film?

Q9: Are Costumes or props important to you or if the story is good enough will it drive the film for you?

Q10: Do you enjoy twists in films or as they are getting popular would you prefer a straight forward storyline?

I passed this questionnaire throughout the college asking people who are in my target group of the trailer, seeing what answers they would give so i could based my products around the specification of the group who answered the questionnaire. When i got my answers back from the questionnaire i could see that the majority where male, based around the age of 16-19, with their favorite genre being action and comedy. Everyone who answered my questionnaire said that they watched films quite frequently in their homes or at the cinema, the people said that they preferred seeing not seeing all the best parts of the film in the trailer as when seeing the film they would become disappointed, but from what i found out they would still need some important parts of the film like maybe the first equilibrium and the disruption of the equilibrium. After the asking the people what they thought about the products from the film "Snatch", they answered the questions by telling that what attracted them to the product.

Snatch Trailer
My audience said that it was the fast paced editing that attracted them to the movie as they get the feeling that the film will fast paced. They also said that they liked the freeze frames as they get an idea of the characters that are featured in the film and they also get to see which famous actors are in the film too.

Snatch Film Poster
My audience mentioned the fact that they like how the characters are made to stand out against a white background, and how the characters themselves to make them stand out more so they made to be the main part of this film. Another part that was noticed is the quotations, as if you hear that it's a good film, it will create curiosity so you'll want to see the film more.

Secondary Research

My target audience will be teenagers of the age of 15-19 as my movie trailer will be a coming of age film, so the audience of that age can understand and link to the film itself. As you can see by this comparable profile from www.pearlanddean.com for the movie Adulthood as the movie is similar to the movie genre i have chose for my trailer. Adulthood was aimed at mostly 15-24 year olds as the movie is about coming of age and the characters are heavily based round the age of 15-24. Though the movie can be watched by others of a different age groups over that age, but it would really relate to them. I also had a look on the website http://uktribes.com/ and researched through all the tribes on there and I think that my film would be aimed at most of the tribes on there apart from geeks as they are seen to be very anti-social.