1. Action plan (this will still be updated throughout the process)
2. Textual Analysis (2x detailed deconstructions of teaser trailers from the same genre as you intend to produce, 2 x deconstructions of film posters from the same genre as you intend to produce, 2 x deconstructions of film magazine front covers) with a detailed write up of how your research will influence what you produce (what codes and conventions will you use and why or what codes and conventions will you challenge and why?). You could create prezi’s for this, a video of you discussing the texts whilst you screen the texts in the background of the shot, you could even peg posters on your washing line and video yourself pointing to and discussing specific codes and conventions etc. The more creative your approach the better. You can also import JPEG’s or embed videos and write about them.
3. Secondary Audience Research with write up of whom, specifically, the target audience is (after researching the audience profiles of products similar to the ones that you intend to produce). You can use pearlanddean.com to do this. Also, create a montage (photographic or video and edit it to a soundtrack) of who the audience is. Write a short account of how who the audience is will affect what codes and conventions you’ll use.
4. Primary Audience Research - Questionnaire & Focus group with detailed write up of findings and how they will influence the product you create (as with textual research what codes and conventions will you incorporate or challenge and why?). Try and video your focus group and embed it into your blog or photograph the people from your focus group.
5. Institutional Context - write up of the companies involved in the production and distribution of your product and how their status affects the product. Also you'll need to include a write up of the stages of production involved in creating trailer and the subsequent print productions. Higher marks will be awarded for students who acknowledge how this will affect them (what roles they will take on and the skills they need). You should refer to http://www.skillset.org/ for the process of film production.
6. Proposal of Ideas – Create a treatment for your entire film (outline of the story). Then discuss the narrative of your trailer (how will it be structured?) and the genre (how will it be apparent what he genre is – think about the genres repertoire, offering the viewer familiar pleasures, character types etc.). You should also discuss your two ancillary products (poster & magazine cover).
7. Source the copyright free soundtrack – where did you find it? Provide the website and technology you’ll use to create it. If it’s from an unsigned artist you need to have a signed permission letter from them. If you can embed a copy of the song into your blog that would be excellent
8. Sketches of Institutional logos that you’ve created alongside evidence of these being produced during the construction process or initial planning stages ( you should make a post ready for the construction of your logo)
9 . Storyboard – this needs to be detailed and in colour with the shot distance, camera movement, shot length and sound clearly identified. You could make a post it note storyboard and scan it in or you can use our template on the IDrive.
10. Flatplans – Detailed and in colour for your film magazine cover and film poster (with supporting rationale, justifying the design choices made - the connotations of this and how it will appeal to the intended audience)
11. Animatic (with sound and appropriate transitions). This is where you film and edit your storyboard with the appropriate shot duration, soundtrack and sound effects. Upload it to youtube and then embed it into your blog
12 . Photoshoot Plans (for every location you intended to shoot in)
13. Recce (this needs to be detailed and cover every location that you intend to film or photoshoot in)
14. Call Sheets – create one for every person that will be acting/modeling in your production
15. Scripts (If needed)
16 Skills Development – any skills development activities you have done or tutorials from the Internet should be uploaded with a discussion of what skills you have developed and what benefit these will have on your production.
17. Photoshoot Images Uploaded during construction Phase (with brief discussion of what you like / dislike about the photograph)
18. Shooting Schedules These will be uploaded after you have filmed
19. Screen shots of the construction process These will be added during the construction process you should use the grab feature on the mac to take screen shots of final cut pro and print screen of you working in photoshop. You should produce a write up of what features you’ve been using and how your skills are developing.
20. Rough Cuts These will be uploaded during the construction process. You should include rough cuts of your trailer by embedding it from Youtube and rough cuts of your poster and magazine cover. Alongside these you should include some audience feedback which suggests what the strengths and weaknesses are followed by how you intend to improve the work. You could record people providing feedback or upload your work to facebook, get feedback, take a screenshot (save it as a JPEG) and upload to your blog. You can also invite people to comment on your work in Youtube.
21. Photographs or Videos of you producing the work. Take regular shots or mini videos of you producing the work and then expand on this with annotation or bullet points of the process you’ve been going through.
22. Regular Audience Feedback with discussion of refinements that will be made in light of this. You MUST evidence, ongoing, audience feedback and for the evaluation be able to discuss this in some detail alongside evidencing a detailed knowledge of why audience feedback is important. You could do this via Youtube, facebook, focus groups, individual interviews etc.
